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Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.

You are not a product.

ELLO.CO

There's this movie that I think you'll like

This guy decides to quit his job and heads to New York City

This cowboy's running from himself

And she's been living on the highest shelf

Time is tapping on my forehead, Hanging from my mirror, Rattling the teacups.

"...Go and have experiences with your own people. I'll be right here...I'm a human. I'm not a dog...And you're a Jack Russell and that's a breed...Your personality was created by this guy John Russell, who was a hunting enthusiast in the 1800's. And he bred your ancestors for their stamina and their courage for the hunt. You think you're you and you want to chase the foxes, but... other people planted that in you years ago. And now somewhat arbitrarily you're considered very cute by us humans. And we keep breeding you not to chase foxes, but to be cute. And we put you in television shows, and movies, and you're chasing tennis balls because they're as close to a fox as you're gonna get."
-Beginners